Why Personal Branding is the Engine of Business Growth
Suzie Thompson
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Visibility isn’t optional any more.
It’s the currency of trust.
And for UK founders and senior leaders, personal branding has become the most powerful lever for growth.
It’s not a campaign. It’s not a logo. It’s not a perfectly timed launch.
Personal branding is a 360° presence: authentic, strategic, and always on.
It’s the difference between being seen and being remembered. Between selling a product and building a movement.
The Shift from Product-Led to People-Led Growth
Traditional brand marketing focuses on what you sell.
Personal branding focuses on who you are.
And that shift is reshaping how UK businesses grow.
According to the 2023/24 Power of Personal Branding Report by Jago, 'leaders with a strong sense of identity and emotional intelligence consistently outperform peers in lead generation and engagement.'
The report found that confidence, clarity, and consistency are critical factors in building trust and visibility not just for executives, but for founders who are the face of their business.
In fact, founders who actively build their personal brand are more likely to attract investment, media attention, and strategic partnerships. Their visibility becomes a magnet, not just for customers, but for collaborators and advocates.
Personal Branding is 360, Not Just Social
Social media is a powerful amplifier, but it’s not the brand.
Your personal brand lives in every interaction: how you lead your team, respond to feedback, speak on panels, or show up in a podcast. It’s the tone of your emails, the clarity of your vision, and the energy people feel when they hear your name.
The Jago report highlights that 'leaders who struggle to express their identity across channels often miss out on engagement and lead opportunities.'
A multi-channel approach, repurposing content across LinkedIn, video, and thought leadership is key to building long-term visibility.
And it’s not just about being active. It’s about being intentional.
Without a strategic plan, even the most authentic leaders risk fading into the noise.
Visibility That Converts
Personal branding doesn’t just connect, it converts.
In the UK, consumers and stakeholders are increasingly drawn to businesses whose leaders are visible, credible, and emotionally intelligent.
When founders lead with presence, they build trust.
And trust drives growth.
Whether it’s attracting top talent, securing funding, or expanding into new markets, personal branding becomes the engine behind every opportunity.
Leaders with a strong sense of identity and emotional intelligence consistently outperform peers in lead generation and engagement.
- Jago, Power of Personal Branding Report, 2023/24
Build the Brand That Builds Your Business
If you’re serious about growth, don’t just market your product.
Build your presence.
One that’s unmistakably human.
One that reflects your leadership, your values, and your vision.
Because business is tough and the landscape is competitive, and the most powerful asset isn’t your offer, it’s YOU.
